Adriana Madrigal
Producer
Adriana embraced every opportunity to learn and grow when she entered the production world. Starting as an assistant to an executive producer at a commercial production company, she quickly proved herself invaluable. In her early years, she wore many hats—casting director, production manager, production coordinator, and post-production manager—gaining invaluable experience in the fast-paced advertising world.
A key responsibility was adapting directors' treatments between Spanish and English, an essential skill in a company specializing in the U.S. Hispanic market and international advertising for Spanish-speaking countries. This experience shaped her understanding of cross-cultural storytelling, making her a versatile producer able to navigate the nuances of global campaigns.
Adriana transitioned into the producer role as she gained expertise, overseeing projects for top clients. She led commercials for Chrysler, White Memorial Hospital, and Unicef's "Tap Water Project," which earned a prestigious Cannes Award.
Determined to push creative boundaries, Adriana co-founded Mad-Man Inc. with her husband, Gonzalo Guzman, to deliver cutting-edge post-production services. Their big break came when they secured the NBA as a client. Mad-Man Inc. produced commercials for the NBA and played a pivotal role in the visuals for the NBA All-Star Games from 2007 to 2018, elevating the event's global reach.
Their reputation grew as they secured other high-profile clients, including Christina Aguilera. They created visuals for several of her shows, including two Las Vegas residencies, and extended their reach to iconic events like the Rock and Roll Hall of Fame Induction Ceremony.
Mad-Man Inc. has since collaborated with top artists such as Marc Anthony, Doobie Brothers, Earth, Wind & Fire, Camila, Gloria Trevi, De La Ghetto Show at El Coliseo, Pentatonix, Old Dominion, Florida Georgia Line, and Gwen Stefani. They’ve created stunning visuals for countless concerts and tours, solidifying their position as leaders in post-production.
In addition, Mad-Man Inc. currently works with Univision Network, creating visuals for four major award shows: Premio Lo Nuestro, Premios Juventud, Latin Grammy's, and the Latin American Music Awards. The team also plays an integral role in the iconic Dick Clark's New Year's Rockin' Eve, delivering electrifying visuals for live performances.
With a career spanning both production and post-production, Adriana has mastered the art of storytelling. Her ability to adapt, lead, and innovate has earned her respect across the industry, and she continues to push creative boundaries, leaving a lasting impact on every project she touches.
Gonzalo Guzman
Editor
Gonzalo Guzman is a talented visual editor with over two decades of experience, known for his innovative approach and technical expertise. A master at storytelling, he has the rare ability to take raw footage and transform it into visually stunning pieces that resonate with audiences.
His career began in college, where he started editing commercials and quickly built a reputation for his talent. He won various Telly Awards for cinematography, storytelling, and editing during his college years, a testament to his early promise in the world of visual arts. He later worked on campaigns for major clients such as Jack In The Box, Kentucky Fried Chicken, and Toyota, refining his skills in the fast-paced world of advertising.
Gonzalo co-founded Mad-Man Inc. alongside his wife, Adriana, with a shared vision of providing cutting-edge post-production services. Their big break came when they secured the NBA as a client. Gonzalo edited multiple campaigns for the NBA, including traveling to Mexico for the launch of their Spanish language advertising campaign, EN E B A. From 2009 to 2016, he also edited a series of campaigns and short documentaries that helped elevate the NBA’s global presence.
His work extends beyond sports, having collaborated with high-profile clients such as Christina Aguilera, editing visuals for two of her Las Vegas residencies. He has also worked with top artists like Marc Anthony, Doobie Brothers, Earth, Wind & Fire, Camila, Gloria Trevi, and Gwen Stefani, to name a few. Gonzalo's editing expertise has been crucial in creating visuals for iconic events like the Rock and Roll Hall of Fame Induction Ceremony.
Mad-Man Inc. has also partnered with global brands and musicians, expanding its portfolio to include Pentatonix, Old Dominion, Florida Georgia Line, and De La Ghetto. His ability to craft powerful visuals for live performances has solidified Mad-Man Inc.'s reputation as a leader in post-production.
Currently, Gonzalo and his team work with Univision Network, editing visuals for four major Latin music award shows: Premio Lo Nuestro, Premios Juventud, Latin Grammy's, and the Latin American Music Awards. Mad-Man Inc. is also integral to Dick Clark's New Year's Rockin' Eve, contributing electrifying visuals for the live performances that ring in the New Year for millions worldwide.
With a career built on creativity, technical skill, and a passion for excellence, Gonzalo continues to lead Mad-Man Inc. in pushing the boundaries of post-production. His work not only enhances the stories of today’s most renowned artists but also sets a new standard for the future of visual storytelling.